20th Anniversary event is this summer’s hottest ticket, with Saturday now sold out
Salon Privé, the UK’s most prestigious automotive event, has confirmed that it is heading towards a total weekend sell-out.
Celebrating its 20th anniversary next week, Saturday entrance only tickets are now totally sold out, with 8,000 guests ready to attend Supercar Saturday and Lifestyle Club Day.
For the first time ever, with almost a week still to go, this is the earliest that the automotive show has ever sold out one of its weekend days.
Running from 27th – 31st August at Blenheim Palace, Salon Privé is a hallmark of British luxury, synonymous with excellence in motoring and lifestyle. And organisers are now encouraging those who are planning to visit, to book their Sunday tickets sooner rather than later, to avoid disappointment.
“Ticket sales are up almost 30% on last year for the whole event – we’re staggered as we’ve never sold out so early before,” said Andrew Bagley, Chairman and Co-Founder of Salon Privé.
He added: “This year we decided to add a fifth day due to overwhelming demand for weekend tickets in 2024. Now that Saturday has sold out so early, and with big names like Richard Hammond judging the Concours de Vente on Supercar Sunday, we’re expecting Sunday tickets to go like hot cakes too!
“We’re anticipating around 17,000 visitors at Blenheim across the weekend alone – it’s really going to be an incredible atmosphere!”
From Wednesday 27th August, Salon Privé will once again host a world-class lifestyle experience that brings together the finest in classic cars, supercars, boats, helicopters, fine dining, in a setting steeped in British heritage.
This year’s anniversary edition promises not only to be its most dazzling yet, complete with the launch of the new palatial Salon Privé Automotive Gallery, but the most visited, with footfall across the week expected to peak at around 27,000.
Salon Privé 2025 Highlights
Wednesday 27th August
The elegant lawns of Blenheim Palace set the stage as Salon Privé Concours by Aviva Private Clients celebrates the finest in automotive excellence on Wednesday 27 August.
Guests can enjoy exclusive access to a curated Concours lineup of over 60 cars, half of which are international entries – from pre-war classics and rare grand tourers to iconic racers and cutting-edge supercars – each representing the pinnacle of design and craftsmanship.
Thursday 28th August
Thursday at Salon Privé continues the Salon Privé Concours by Aviva Private Clients with a showcase of the world’s finest classic cars. Guests can enjoy the stunning display, the elegant Concours Parade, and the presentation of top awards, including Class Winners and the People’s Choice, as well as the permanent Green Collection, McLaren F1 showcase and Ferrari 250 GTO displays.
Friday 29th August
Friday at Salon Privé is Ladies’ Day by Boodles, which will offer a stylish celebration of fashion, luxury, and performance, as the Palace lawns come alive with colour and refinement. An eagerly awaited highlight of the summer Season, the day invites guests to dress in their finest apparel for an elegant garden party set against the grandeur of Blenheim.
Guests can enter the Boodles’ Best Hat Competition, for a chance to win a white gold pendant in white gold and a £1,000 gift card from both GATINEAU and LK Bennett. Ticketholders will enjoy a spectacular showcase of cutting-edge supercars, a celebration of 20 years of the Bugatti Veyron and a special display from the Salon Privé GT Tour, ensuring a truly memorable experience that blends high fashion with high performance.
Friday will also showcase a spectacular collection of the rarest hypercars by Apollo Capital, including a Bugatti Chiron, Ferrari SP3 Daytona, Lamborghini Sian, McLaren P1, Koenigsegg Regera, Ferrari SF90XX, Porsche GT Cup Car and many more!
Saturday 30th August
The Salon Privé Club Trophy presented by Lockton on Saturday launches a weekend of electrifying Club action with an awe-inspiring display of over 1,500 privately owned sports, super and hyper cars, all åcompeting for the coveted Salon Privé Club Trophy. The day features thrilling supercar and classic car parades, live presentations, and a vibrant festival atmosphere.
With its unique blend of high-performance automotives and family-friendly entertainment, and a 32-strong special display by De Tomaso, (the largest number of De Tomaso models ever curated at a UK event), the Salon Privé Club Trophy will be presented by Lockton on Saturday in a Supercar celebration for visitors and enthusiasts of all ages.
Sunday 31st August
As a fitting conclusion to the extraordinary Salon Privé Week, the Salon Privé Supercar Lifestyle Club Day on Sunday is a new addition for 2025, set to feature the UK’s top mixed-marque Supercar and Lifestyle clubs, as well as prestigious single-marque enthusiast clubs, showcasing their exceptional vehicles across the North and South Lawns.
Alongside and presented at Blenheim Palace for the first time, the Concours de Vente features classic cars entered by some of the UK’s most reputable restorers and specialists, all of which are for sale.
Judged by motoring icon Richard Hammond, of Top Gear fame, the event will select the best cars in class and overall winner. This exciting finale promises to deliver an outstanding display of automotive passion and craftsmanship, ensuring an unforgettable end to a week of unparalleled luxury and performance.
Sunday will also host a display by SCC Supercars and Richard Hammond’s workshop, The Smallest Cog.
Tickets across the entire week of Salon Privé are priced from £55 for entry only, up to £645 for luxury hospitality.
To purchase tickets to Salon Privé visit www.salonpriveconcours.com
